work | case study

Solace Power

Services: Writing and website design

Are wires getting in your way? Solace Power™ has the answer. They are a developer of wireless power technology that gets rid of all the bulky cords and plugs for powering and charging electronics and other equipment. The company was founded by a young technology entrepreneur and began as a start-up in Memorial University’s business incubator, the Genesis Centre.

When Solace Power started to commercialize their technology, they needed a website that would communicate simply and effectively the power behind their technology and its possible applications. The website needed to appeal to a diverse audience that included the military, the electric vehicle market, and consumer electronics.

Libby Carew worked with dcmedia to design a clean, minimalist website with copy that speaks to a broad audience. All website copy was written by Libby Carew. Rather than loading the site down with complicated technical diagrams and language, the copy is clear, fluid and easy to understand.